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Hello there! I'm Yihui Wang, a service designer /
human-centered design researcher / system thinker / with deep experience in financial services, e-commerce, and healthcare. Previously, I worked at Truist Bank, Wayfair, and Philips, also hold an M.F.A Degree in Service Design from SCAD.

All

Work

Feature Work

Please enter the secret password on my resume or contact me directly for project details :)

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Streamlined Lending Experience
for Small Businesses and Employees

As a Service Designer & Researcher at Truist Bank, I innovated a user-centric small business lending experience, driving digital transformation with human-centered design approaches.

Co-designed Virtual Financial Advising Services for Small Businesses

Worked as a Service Designer & Facilitator at Truist Bank, I engaged financial advisors, experts, and leaders to reimagine client-centric financial advising services, empowering them to deliver personalized guidance and solid advice to small businesses.

Ideas & Advice - Inspirational Home Decoration Media Website

As a Product Designer at Wayfair, I expanded the shopping journey beyond searching for home goods to seeking inspirational ideas, guiding potential customers in finding the perfect products to decorate their homes.

School Projects

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Joy-In

As a Service Designer & UX Designer, I created an all-in-one event management and ticketing platform catering to young people, designed to address their needs during the pandemic and beyond.

Other Work

SCAD & Deloitte

Collaborative project with Deloitte reimagining the online interaction and general framework of the. Gov Site.

Service Designer / UX Designer at SCAD
2020

Apart N' Together

Design a community platform to facilitate emotional and spiritual reconnection during the pandemic.

Service Designer / Design Researcher at SCAD
2020

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