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Yihui is a dynamic and dedicated human-centered designer, specializing in Service Design, Design Research, and Design Strategy. Her unwavering dedication to unraveling complex challenges and shaping seamless solutions at both micro and macro scales enhances user experiences throughout the entire service journey. Possessing a master's degree in Service Design complemented by a foundation in product design, Yihui has extended her design journey through roles at Philips, Wayfair, and Truist Bank. She remains committed to seeking innovative ways to create impactful, meaningful, and memorable experiences through a human-centered design approach.

I explored Service Design at, for, and with...

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Service Design Network

SDN Ambassador  / 2024 - Present
Planned and executed service design activities to promote the success of the Service Design Global Conference 2024 (SDGC24), with the primary responsibility of bridging theory and practice within the Knowledge Team, contributing to amplifying SDN’s outreach and expanding the network

Truist Financial Corporation

Service Designer  / 2022 - 2023

Collaborated with cross-functional teams to facilitate digital transformation initiatives in Small Business Banking. Redesigned the client-facing digital lending experience, revamped employee experience, and facilitated system integration across the product lifecycle.


Product Designer  / 2022 

Redesigned Wayfair's Ideas & Advice website to extend the shopping journey beyond searching for home goods to seeking inspirational ideas, guiding potential customers in finding the perfect products to decorate their homes.

Deloitte & SCAD

Service Designer  / 2020

Conceptualized a seamless Department of Motor Vehicles (DMV) service by integrating digital and physical touchpoints across the lifecycle. Created new digital e-verify features that eliminate the need for in-person visits for people with disabilities.


Crafted a consistent, patient-centric stroke rehabilitation process during the post-hospitalization stage to ensure maximum rehabilitation efforts. Discovered new user scenarios for telemedicine innovation with 5G technology development.

Service Design Intern  / 2019

American Express GBT

Designed and launched a new global conference website with developers, crafting wireframes, information architecture, and the design system to enhance brand recognition.

UX Design Intern  / 2016


Master's of Fine Arts in Service Design

Savannah College of Art and Design

Bachelor of Arts in Product Design 

East China University of Science and Technology

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