Joy-In

Find a little joy

anywhere

Team & Role
Context
My Role:  Project Manager
Service Design
Quantitative | Qualitative Research 
UI | UX Design
Prototype 
Branding Design

Teammates: Wenjing Zhang, Mo Zhou, Shijie Luo 
Christsuyuki 
10 Weeks, 2020 Spring 
SCAD IACT 701 - Theory of Interaction Design
Advised by Professor Yee Eun Yoon
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Come Back the Beginning of  2020 

​what's the context?

From 2020, the world has been plunged into a global pandemic beyond what anyone has seen except.

Joy-In has been created from March to May 2020, at the beginning of the global pandemic. The team aims to create an all-in-one platform that safely connects and entertains people during this global pandemic, and any other time too.
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The Challenge

We wanted to rise to meet this unprecedented historical moment.

Our Solution

We designed Joy-In app for people to join or host the socialize under a safe social distance.

The goal

Key Features

Final Deliverables

Joy-In app for the beginning of 2020

Joy-In’s core functions are to join the event and host the event. The drive-in concept is safe as people are confined to their cars. Payment and ordering concessions is seamless and safe with our app. Joy-In is all-in-one for event hosts who are looking to reach new audiences and need support with sales and marketing. It uses technology to create group and screen interaction, generating a much-needed sense of community and shared experience.
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MY CONTRIBUTION

As a project manager, I made the project plan for the ten-weeks project process. Combining with the Double Diamond model, separated the process into two-phase, research and design session.

I led all group research work sessions, organized online workshops for the research analysis with team members and our interviewees. I participated in low-fi & mid-fi prototyping and user testing with team members. I did the branding design and all high-fi prototyping for the whole team.

After the group project finished, I re-organized the research result on my own, service-mapped research results to transfer research insights to ideation works.

So.. How do we co-working remotely? 

The Design Plan

Okay... what's the problem?

Research

At the beginning of this project, we did 3 weeks of ethnographic research works, including the online survey, in-person interviews, as well as competitive analysis, to get a holistic understanding of people's physical and psychical influenced due to COVID-19.  

Click to know more about the research process

Taking all our findings into account, we narrowed in on a few intriguing insights.

Pain points

#1: Tired of being stuck home alone and missing social activities.

People miss spending time with friends and family and are experiencing a great deal of boredom while stuck at home.

#2 Lacking a real-time sharing and co-creating happiness platform.

Despite being stuck at home, people are finding joy in the little things. However, they need access to spread their happiness while social distancing.

#3 Worried about getting infected during social activities.

The fear of getting infected or spreading the virus is a driver for why many stay at home.

 

Transferring Research to Design

pERSONA

To better understand the connection between our target users' pain points and our design works, I further synthesized the interview results and came up with the following personas.

Sarah
Sarah

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Emma
Emma

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Zachary
Zachary

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Sarah
Sarah

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Redefine our research findings

Based on our previous research works, we reorganized pain points for 3 groups of target users. 

And then we clustered their need and generated 6 key features to solve those problems. At the same 

time we listed potential stakeholders based on our key features.

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Redefine Service experience 

After the group project finished, I re-organized the service experience to transfer our research results to transfer research insights to ideation works.

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Narrow down our 1001 ideas

InFORMATION aRCHITECTURE

I created an information architecture to clarify our concepts for the whole team, added more information and details to refining Joy-In's features.

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pROTOTYPES

We quickly drew out sketches of these functionalities with the team to make sure that everyone's on the same page. We used Figma to create our low-fi and mid-fi prototypes.

Clickable Prototyping
Clickable Prototyping

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Mid-fi Prototyping
Mid-fi Prototyping

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Clickable Prototyping
Clickable Prototyping

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User Testing

With the goals We had for this iteration in mind, we moderated two rounds of user testing sessions with

10 users over Zoom and in-person. Users rated the app in the Google Forms questionnaire after the test

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Users completed a series of tasks to the best of their ability, along with rating the app on its usefulness, user satisfaction, ease of use, ease of learning and aesthetics.  

After two rounds of user testing, we found that participants feel confused about how to start the social interaction. Therefore, we decided to use the toast message to guide people to join the socialize when the app detects the user arrive the event. 

Click to know more about user testing works

 

It's time to meet our Joy-In

After the whole team went through low-fi, mid-fi prototyping, and two rounds of user testing, it's time to introduce our concept. I made the branding design and high-fi prototypes to transfer our concepts to the final deliverables for the whole team.  

o. Onboarding

Introduce the main features about our services. 

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1. Explore a wide variety of events

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Tired of being stuck home alone? Explore the event!

Sort via location and date, users have access to a wide variety of drive-in events from the expected (movies, church services and concerts) to the unexpected (carpool karaoke, trivia and gaming) 

2. Car Reservation

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Without a car to join the event?

We provide a Car Reservation service. 

Non-car owners can still attend events via Joy-In’s partnerships with Share Now (US). Search for nearby available cars, reserve and unlock using our app.

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3. sOCIALIZE WITH OTHERS

Play, sing, talk and interact with others to join the event.

Share the experience and

interact with others. Upon arrival at the event, Joy-In will prompt users to “join” in on the fun. Special interactive features will be unlocked, customized to each event.

5. All-in-one hosting

and event management platform

4. Delivery Contactless FOOD Service

Wants to have some snacks during the event?

Seamless ordering and contactless delivery from local restaurants. Event hosts can partner with local restaurants and bars to provide in-app concessions ordering and contactless delivery right to attendees’ cars.

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Have an idea for an event but no clue how to bring it to life?

Post, host and manage an event from ticketing and sales to event logistics. Connect with local vendors for food and beverage at the event. Reach new audiences through Joy-In’s in-app marketing and promotion.

If I have more time...

 Future Development

Develop the Joy-In live session

Explore multiple ways for people to interact with others under a safe social distance during the event. Think about how to use car functions and the environment to create additional entertainment to enhance the whole experience.

Develop the self-create function

Joy-in has the feature to give event holder a way to create their event by oneself. 

Think about how to guide and engage people to create events, and how to combine local resources to create events.

My Reflections

Being flexible, work for the project not for the design methods 

As a project manager, learning how to according to the project process to adjust the process plan and choice suitable methodologies. Here are hundreds of design methods and there are no sticky rules to obey the design process to finish works. This project taught me to understand the project before setting up a project plan.

Building the bridge between research and ideation works 

As a researcher and a team player, I realized we always do lots of research works and then jump to the ideation phase to start brainstorm freely. Therefore the work journey beginning with the target user's pain points and finally complete without them. This project taught me that it is important to take the environment into accounts when digging into the user's needs and connect with the concept feature. 

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Wanna say something?

Thank you for taking the time to get to know a little bit about me and my projects. Always happy to chat.